оборот — meaning in English: turnover

Usage

Native speakers commonly use 'оборот' in business discussions, particularly when addressing financial performance, sales metrics, or company reports. For instance, a manager might say, 'Наша компания увеличила оборот на 20% в этом квартале,' which translates to 'Our company increased turnover by 20% this quarter.'

Synonyms & nuances

'Оборот' is often used interchangeably with 'выручка' (revenue), but while 'выручка' refers specifically to income from sales, 'оборот' includes all aspects of turnover, such as returns and exchanges. Choosing 'оборот' over 'выручка' provides a broader perspective on business performance.

Culture

'Оборот' has its roots in the Russian word 'оборачивать,' which means 'to turn' or 'to rotate.' This reflects the dynamic nature of business operations in Russia, where turnover can indicate not just financial success but also adaptability in a rapidly changing market. Interestingly, the concept of turnover is central to the Russian economy, particularly in sectors like retail and manufacturing, which have seen significant changes post-1990s.

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